Wednesday 17 October 2012

fashion photography






fashion photography 
(500 words)


Question) To what degree should an image be manipulated to go into a fashion magazine?

  • Photoshop = manipulating a photograph
  • How were photo's manipulated before Photoshop was invented?
  • what affects does it have on the audience? makes them think this is how people should look like
  • racial = why is i only white models on vogue ?
  • Size = do you have to be only a size 0 to be a model and why? what affects does it have on the viewer?
  • does it completely change what beauty is? 
  • what they do on Photoshop isn't real, its making a fake person
  • why aren't there enough black models?
  • Pictures are deceiving
  •  Never trust what you see on magazines
  • Not just digital manipulation, airbrushing
  • is there a moral issue?




Life before Photoshop: Captivating images show how society has been manipulating pictures since photography was invented.

Before Photoshop was invented pictures were manipulated way differently then they do now. Images were changed by many techniques. For example; Photomotage, overprinting, combination printing, over painting, and retouching on negative or print. 

Photoshop may be a new thing but  manipulating images has existed since photography was invented.
Photoshop has been round for not long and its already affecting some viewers. Fashion magazines always have photos-shopped models that are meant to be 'perfect'. tall, thin and beautiful girls who have obviously been photo-shopped trying to make them look 'Perfect'. viewers look at those images thinking that's what beauty is. some of the faces they put on the magazines aren't real because of how much they have been photo-shopped. viewers look at those images and think this is what beauty is, this is what they have to look like.Then they start comparing themselves with the models and feel to bad about themselves. so they start starving themselves and this is when anarexia starts. fashion magazines normally have skinny/thin models, its very rare to see a plus size models in them. thats why the viewers feel like thats what they have to look like, thats what beauty is. if you really think about it, none looks like that.


The unreal body images and expectations being shown in our favorite magazines and adverts are nothing more than a fraud, almost all of the pictures in magazines have been retouched. There are a lot of people out there complaining about how unrealistic it is to show those kinds of altered images. These photoshopped images the perfect skin, tiny waists, and long legs.
 


Personally; i think if people want to advertise (for example) their clothes they should use differnt varieties of models instead of only white, thin and tall models. When i look at the pictures i think it would only suit the model that they're using to advertise the clothes. However; if they used different races it would make more people want to by it as it shows it can suit or look good on any other person. Secondly; because of all these images that fashion magazines portray it leads people to start having eating disorders (like i have stated above). Also, using only using white models i find that offensive. Whilst i was researching about photoshopping and only using cetain models i came across a website were it said "Black models do not seem to sell anything, in comparison to white models". A few years ago not only black models started gettig into the modellng industry but other races did as well. some of the worlds famous and succesful models happen to be black, for example; Tyra Banks, Naomi Campbell and Jodan Dunn.
     
     
     

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